Posted 20 hours ago

Greggs Sandals Footwear Slingback Clogs Size 8 Primark Black Faux Fur-Lined

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Freshly baked and festival-ready our Primark X Greggs range has something for all tastebuds this summer. Recent examples include Primark launching an apparel range with bakery chain Greggs and sportswear brand Adidas collaborating with fashion brand Gucci. Quite why this is is a subject for historians, though I suspect it has something to do with the British definition of “good value”.

The secret has now been revealed as the two popular high street retailers announced a partnership on their social media channels in a carefully curated PR moment, announcing the launch of a new fashion line on 19 February and the opening of Tasty by Greggs, a new cafe in Birmingham’s Primark branch said to be the “world’s most Instagrammable Greggs”, a week before on 12 February.

You can show your love of Greggs subtly with our Sausage Roll emblazoned socks or go all-out in our co-ordinating Greggs X Primark tracksuits. Alex Econs, merchandising expert and founder of printing company, ICON Printing, said: "With a large number of merch released over the past year and from the news coverage and social media storm we’ve seen it generate, it’s undeniably a great marketing tactic for brands.

Some potential partnerships you should be fine with saying: ‘Actually, whilst that would drive sales and it might lift our equity score, it doesn’t feel right,’” says Thorpe. Greggs was simply a nationwide bakery chain, known for its prized value-for-money doughnuts and whose famous sausage rolls stole the headlines. So, what does it take to make such an unexpected pairing work and why is the Greggs x Primark crossover a match made in heaven? In a limited run earlier this year, it proved so popular that there were queues around the block and in just three days shelves were bare. Team with our white logo tee or and denim shorts for a look that all the OG lattice lovers will add to their Pinterest boards.If I walked into a Primark and saw this range, I’d be drawn to the trackies first, it just looks fun,” she told me – without shame. Newcastle is the last stop on the Snack Fest Bus Tour and one of only five locations on the list, joining Brighton, Manchester, Liverpool and Glasgow.

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